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AI로 더 성장하는 기업, 사라지는 기업

AI를 도입해도 당신의 조직이 바뀌지 않는 진짜 이유

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전체 245건 · 2026-09-14 기준

1장 · 내러티브를 넘어서 현실 세계로 들어온 AI16건

  1. Why Coding Is Solved, and What Comes Next
    Cherny, Boris · Sequoia Capital AI Ascent 2026, 2026.05.04
  2. Dogan, Jaana(@rakyll). X, 2026.01
  3. Zhang, Anna(@anna_y_zhang). X
  4. gbrain
    Tan, Garry · GitHub, 2026.04
  5. A Brief Rant on the Future of Interaction Design
    Victor, Bret · worrydream.com, 2011.11.08
  6. Joint Statement from Google and Apple
    Google and Apple · Google Blog, 2026.01.12
  7. Apple Plans to Use 1.2 Trillion Parameter Google Gemini Model to Power New Siri
    Gurman, Mark · Bloomberg, 2025.11.05
  8. Why Generative UI Is the New Frontier for Business Software
    SAP · SAP News Center, 2026.03.11
  9. Announcing Agent Payments Protocol (AP2)
    Google Cloud · Google Cloud Blog, 2025.09.16
  10. Black Friday Sets New Record, Cementing Itself as an Ecommerce Sales Day in 2025
    Adobe Analytics, as reported in Digital Commerce 360 · Digital Commerce 360, 2025.12
  11. The Agentic Commerce Opportunity: How AI Agents Are Ushering in a New Era for Consumers and Merchants
    Schumacher, Katharina, Roger Roberts, and Katharina Giebel · McKinsey & Company, 2025.10.17
  12. Project Deal: Our Claude-run Marketplace Experiment
    Anthropic · Anthropic, 2026.04.24
  13. Visa and Partners Complete Secure AI Transactions, Setting the Stage for Mainstream Adoption in 2026
    Visa · Visa, 2025.12.18
  14. Mastercard Unveils Agent Pay, Pioneering Agentic Payments Technology to Power Commerce in the Age of AI
    Mastercard · Mastercard, 2025.04.29
  15. AI 사용량 경쟁 유도하다 비용 폭탄 맞은 기업들…'AI 너무 써도 안 돼'
    ITWorld · ITWorld, 2026.06.01
  16. William Gibson, as quoted in The Economist, 2003.12.04

2장 · AI를 도입하는 기업이 잃어버리기 쉬운 2가지23건

  1. Google, Microsoft, Meta, and Amazon Capex Spending to Hit $725 Billion in 2026, Up 77% from Last Year
    James, Luke · Tom's Hardware, 2026.04.30
  2. Sightline Climate. 2026 Data Center Outlook. 2026.02, as reported in Latitude Media
  3. The State of AI in 2025: Agents, Innovation, and Transformation
    McKinsey & Company · McKinsey & Company, 2025.11
  4. Lack of AI-Ready Data Puts AI Projects at Risk
    Gartner · Gartner, 2025.02
  5. 삼성전자, 12일부터 챗GPT·제미나이·클로드 사용 가능…AX 본격화
    뉴스1 · 2026.06.11
  6. AI 요금 폭등…기업 토큰주의보: 안랩·넷마블 등 사용 제한
    한국경제 · 2026.06.08
  7. 대기업들 '토큰 다이어트' 나섰다…무제한 쓰던 AI, 한도 걸기 '시작'
    인사이트코리아 · 2026.07
  8. Agentic AI Goes Mainstream in the Enterprise, but 94% Raise Concern About Sprawl
    OutSystems · OutSystems, 2026.04
  9. Comprehension Debt — The Hidden Cost of AI Generated Code
    Osmani, Addy · addyosmani.com, 2026.03
  10. Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task
    Kosmyna, Nataliya, et al · arXiv, 2025.06
  11. How AI Assistance Impacts the Formation of Coding Skills
    Shen, Judy Hanwen, and Alex Tamkin · Anthropic, 2026.01.29
  12. Securing AI Code Generation is Critical for AppSec
    Veracode · Veracode, 2026.03
  13. Vibe Coding's Security Debt: The AI-Generated CVE Surge
    Cloud Security Alliance · CSA Labs, 2026.04
  14. Cloud and Threat Report: 2026
    Netskope · Netskope, 2026.01
  15. Gartner Predicts AI Applications Will Drive 50% of Cybersecurity Incident Response Efforts by 2028
    Gartner · Gartner, 2026.03.17
  16. NIST. Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile. NIST AI 600-1, 2024
  17. Tenable Research Reveals Growing AI Exposure Gap Fueled by Supply Chain Risks and Lack of Identity Controls
    Tenable · Tenable, 2026.02.19
  18. IBM 2026 X-Force Threat Intelligence Index
    IBM · IBM, 2026.02
  19. Security Incident Disclosure — July 2026
    Hugging Face · Hugging Face Blog, 2026.07.16
  20. Verisk/ISO. Exclusion — Generative Artificial Intelligence, Forms CG 40 47 01 26, CG 40 48 01 26, CG 35 08 01 26. 2026.01
  21. Armilla Launches Affirmative AI Liability Insurance with Lloyd's Underwriter, Chaucer
    Armilla Insurance Services · Armilla, 2025.04.30
  22. Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026
    Gartner · Gartner Newsroom, 2026.01.15
  23. Frédéric Bastiat, Ce qu'on voit et ce qu'on ne voit pas (Paris: Guillaumin, 1850)

3장 · 우리는 아직 경쟁력이 있다는 착각12건

  1. The 'SaaSpocalypse' May Be a Sign of Things to Come
    Contreras, Brian · Inc., 2026.02.06
  2. Anthropic's Landmark $1.5B Copyright Settlement Is Approved
    TechCrunch · TechCrunch, 2026.07.20
  3. Landgericht München I. GEMA v. Suno Inc., case no. 42 O 763/25, 2026.07.31
    Variety 보도
  4. X's Algorithm Is Shifting to a Grok-Powered AI Model
    Social Media Today · Social Media Today, 2025.10
  5. X Announces a Rebuilt Ad Platform Powered by AI
    TechCrunch · TechCrunch, 2026.04.30
  6. Generative AI and Design Patents
    USPTO · USPTO Office of Policy and International Affairs Bulletin, 2026.03
  7. We Saw a Demo of the New AI System Powering Anduril's Vision for War
    MIT Technology Review · 2024.12.10
  8. McKinsey's CEO Breaks Down How AI Is Reshaping Its Workforce: 25% Growth in Some Roles, 25% Cuts in Others
    Business Insider · 2026.01.07
  9. CIOs Move to Reclaim Value as AI Shakes Up Outsourcing Contracts
    InformationWeek · InformationWeek, 2026.04
  10. NITI Aayog. Roadmap for Job Creation in the AI Economy. NITI Aayog, 2025.10
  11. Celonis Sues SAP, Claiming It's Gatekeeping Customer Data
    The Register · The Register, 2025.03.17
  12. John Maynard Keynes, The General Theory of Employment, Interest and Money (London: Macmillan, 1936), Preface

4장 · AI로부터 당신의 기업을 지켜줄 해자는 있는가?51건

  1. Kotter, John P. A Sense of Urgency. Harvard Business Press, 2008
  2. Why the Valuable Capabilities of LLMs Are Precisely the Unexplainable Ones
    Cheng, Quan · arXiv:2603.15238, 2026.03
  3. The Urgency of Interpretability
    Amodei, Dario · darioamodei.com, 2025.04
  4. The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox
    David, Paul A · American Economic Review 80, no. 2 (1990): 355–361
  5. Huang, Jensen. NVIDIA GTC 2026 Keynote. NVIDIA GTC, 2026.03.16. San Jose, CA
  6. Three Mile Island Nuclear Power Plant to Return as Microsoft Signs 20-Year, 835MW AI Data Center PPA
    DatacenterDynamics, 2026.05
  7. NVIDIA Partners With Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to Establish AI Compute Infrastructure Financing Platforms to Mobilize Over $500 Billion of Third-Party Capital
    NVIDIA · NVIDIA Newsroom, 2026.08.10
  8. Without Data Centers, GDP Growth Was 0.1% in the First Half of 2025, Harvard Economist Says
    Lichtenberg, Nick · Fortune, 2025.10.07
  9. The AI Layoff Trap
    Falk, Brett Hemenway, and Gerry Tsoukalas · arXiv:2603.20617, 2026.03.21
  10. A New Evolutionary Law
    Van Valen, Leigh · Evolutionary Theory 1 (1973): 1–30
  11. Barnett, William P. The Red Queen Among Organizations: How Competitiveness Evolves. Princeton University Press, 2008
  12. Developer Productivity Benchmarks 2026
    Larridin · Larridin, 2026.03
  13. Animals vs Ghosts
    Karpathy, Andrej · karpathy.bearblog.dev, 2025.10.01
  14. Sequoia Ascent 2026 Summary
    Karpathy, Andrej · karpathy.bearblog.dev, 2026.04
  15. OpenAI Co-founder Andrej Karpathy Joins Anthropic's Pre-training Team
    TechCrunch · TechCrunch, 2026.05.19
  16. Navigating the Jagged Technological Frontier
    Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, et al · Harvard Business School Working Paper 24-013, 2023
  17. SWE-bench Verified Benchmark Leaderboard
    SWE-bench Leaderboard · llm-stats.com, 2026.05
  18. Mimicking Finance
    Cohen, Lauren, Yiwen Lu, and Quoc H. Nguyen · NBER Working Paper 34849, 2026.02
  19. Big Ideas 2026: Part 2
    Andreessen Horowitz · a16z, 2025.12
  20. Technology M&A: AI Enters Its Industrial Phase
    McKinsey & Company · McKinsey, 2026.02
  21. BrightEdge Data: AI Search is Reaching a Tipping Point
    BrightEdge · BrightEdge, 2026.04
  22. Perplexity Overturns Amazon Ban on AI Shopping Bot on Appeal
    Bloomberg Law · 2026.08.04
  23. Amazon's Annual Ad Revenue Passes $68B, Boosted by Full-Funnel Strategy
    Marketing Dive · Marketing Dive, 2026.02.06
  24. The 2026 Braze Customer Engagement Review
    Braze · Braze, 2026.02
  25. Scaling Deep Learning for Materials Discovery
    Merchant, Amil, et al · Nature 624, 2023.11
  26. Millions of New Materials Discovered with Deep Learning
    Google DeepMind · Google DeepMind Blog, 2023.11
  27. Advancing Regulatory Variant Effect Prediction with AlphaGenome
    Avsec, Žiga, et al · Nature 649, 2026.01
  28. An Autonomous Laboratory for the Accelerated Synthesis of Novel Materials
    Szymanski, Nathan J., et al · Nature 624, 2023.11
  29. Anthropic Buys Biotech Startup Coefficient Bio in $400M Deal
    TechCrunch · TechCrunch, 2026.04.03
  30. GSK Licenses Noetik's AI Foundation Models in Anchor Partnership
    Noetik · Business Wire, 2026.01.08
  31. 2026 Global AI in Financial Services Report
    Cambridge Centre for Alternative Finance · Cambridge Judge Business School, 2026
  32. Bank of America's Moynihan Warns Stablecoins Could Squeeze Lending if Deposits Migrate Onchain
    CoinDesk · CoinDesk, 2026.01.15
  33. Elon Musk's X Money Launches With 6% APY and Visa Card
    TheStreet · TheStreet, 2026.07
  34. Welcome to x402
    Coinbase Developer Documentation
  35. US Fund Flows: ETFs and Taxable Bond Funds Set Records in 2025
    Morningstar · Morningstar, 2026
  36. JPMorgan Says AI Helped Boost Sales, Add Clients in Market Turmoil
    Reuters · 2025.05
  37. Gen Z and Millennial High-Net-Worth Investors Are Reshaping Wealth Advice
    CFA Institute · CFA Institute, 2026.03.24
  38. U.S. AI Insights Report 2026
    TD Bank · TD Bank, 2026.03.31
  39. Agents for Financial Services
    Anthropic · Anthropic, 2026.05
  40. Agile Hardware
    Justice, Joe · Business Agility Institute
  41. Tesla FSD Hits 10 Billion Miles
    Electrek · Electrek, 2026.05
  42. Charting the AI-Driven Future of Manufacturing
    IDC · IDC Blog, 2025.11.12
  43. An Interview with Cursor Co-Founder and CEO Michael Truell
    Truell, Michael. Quoted in Thompson, Ben · Stratechery, 2025.06.09
  44. Agentic AI Strategy
    Deloitte · Deloitte Insights / Tech Trends 2026, 2026.02
  45. Programming Still Sucks
    Langbroek, Steven · stvn.sh, 2026.04
  46. Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial Intelligence
    Brynjolfsson, Erik, Bharat Chandar, and Ruyu Chen · Stanford Digital Economy Lab, 2026.08
  47. How Meta Used AI to Map Tribal Knowledge in Large-Scale Data Pipelines
    Meta Engineering Blog · 2026.04
  48. AI Will Reshape More Jobs Than It Replaces
    BCG Henderson Institute · BCG, 2026.04
  49. Why Companies That Choose AI Augmentation Over Automation May Win in the Long Run
    De Neve, Jan-Emmanuel, Jeffrey T. Hancock, and Kate Niederhoffer · Harvard Business Review, 2026.04
  50. Rumelt, Richard P. Good Strategy Bad Strategy: The Difference and Why It Matters. Crown Business, 2011
  51. Ernest Hemingway, The Sun Also Rises (New York: Charles Scribner's Sons, 1926), Book II, Chapter 13, p. 136

5장 · AI 혁신의 마찰 I. 전략의 부재33건

  1. Marketing Myopia
    Levitt, Theodore · Harvard Business Review, 1960.07
  2. Is Your AI-First Strategy Causing More Problems Than It's Solving?
    Acar, Oguz A · Harvard Business Review, 2024.03.18
  3. 쿠팡, 엔비디아 손잡고 AI 팩토리 구축…로켓배송 효율 극대화
    뉴시스 · 2026.03.18
  4. Christensen, Clayton M. The Innovator's Dilemma. Harvard Business School Press, 1997
    HP KittyHawk 사례
  5. Kelly's 14 Rules and Practices
    Johnson, Clarence "Kelly." · Lockheed Skunk Works, 1954
  6. AI Predictions 2026
    PwC · PwC, 2026
  7. So Far, Few CFOs See Substantial ROI from AI Spending
    RGP · CFO.com, 2025.12
  8. Gartner Says Artificial Intelligence Projects in Infrastructure and Operations Stall Ahead of Meaningful ROI Returns
    Gartner · Gartner, 2026.04
  9. 디지털데일리, 2026.07.07
    배달의민족 다국어 서비스
  10. CBA Reverses AI-Driven Job Cuts, Admits 'Error'
    Finance Sector Union · Information Age (ACS), 2025.08.21
  11. 아이뉴스24, 2026.05.27
    국내 은행 AI 상담
  12. 뉴스웨이, 2026.03.30
  13. 경향신문, 2026.04.15
  14. Klarna's AI Replaced 700 Workers. It Now Wants Some of Them Back
    The Independent · 2025.05
  15. The Productivity J-Curve: How Intangibles Complement General Purpose Technologies
    Brynjolfsson, Erik, Daniel Rock, and Chad Syverson · NBER Working Paper No. 25148, 2018.10
  16. RSM 2025 Middle Market AI Survey
    RSM US · RSM, 2025.06
  17. New Workday Research: Companies Are Leaving AI Gains on the Table
    Workday · Workday, 2026.01
  18. 2025: The State of Generative AI in the Enterprise
    Menlo Ventures · Menlo Ventures, 2025.12
  19. Wardley, Simon. Wardley Maps: Topographical Intelligence in Business. Medium (Creative Commons), 2015~
  20. Forrester's Technology & Security Predictions
    Forrester · Business Wire, 2024.10
  21. Agentic Engineering in Production
    쏘카 테크 블로그 · 2026.07.22
  22. Why Companies and Government Do 'Innovation Theater' Instead of Actual Innovation
    Blank, Steve · 2019.10.15
  23. Why Most Companies Fail at Innovation (And How to Fix It)
    Future of Field Service · 2025.05
  24. Building Group Video Calls Inside LINE App with AI and LINE Planet
    LY Corporation Tech Blog · 2026.07.02
  25. The Humans Behind Amazon's Just Walk Out Technology Are All Over AI
    Bloomberg, 2024.04.03
  26. Google's Best Gemini Demo Was Faked
    Lardinois, Frederic · TechCrunch, 2023.12.07
  27. Karpathy, Andrej. X
  28. When Using AI Leads to 'Brain Fry.'
    Bedard, Julie, et al · Harvard Business Review, 2026.03
  29. Legacy to AI-Driven: Project AX Roadmap
    LY Corporation Tech Blog · 2026.06.10
  30. Organizational Cynicism
    Dean, James W. Jr., Pamela Brandes, and Ravi Dharwadkar · Academy of Management Review 23, no. 2 (1998): 341–352
  31. In Weak Job Market, Middle Managers Increasingly Forced to Feign AI Success
    TechPolicy.Press, 2026.01
  32. Hamming, Richard W. The Art of Doing Science and Engineering. Gordon and Breach, 1997
  33. Henry David Thoreau, letter to Harrison Blake, December 31, 1857

6장 · AI 혁신의 마찰 II. 부실한 실행 구조50건

  1. Why Scientific Studies Are So Often Wrong: The Streetlight Effect
    Freedman, David H · Discover, 2010.07
  2. Parkinson's Law
    Parkinson, C. Northcote · The Economist, 1955.11.19
  3. Targets Over Tools: The Mandate for AI Transformation
    BCG · BCG, 2025
  4. 쏘카 테크 블로그. 2026.07.22
  5. Adecco Group. Global Workforce of the Future 2025: Humanity at Work. Adecco, 2025.10
  6. 컬리 기술 블로그. 2026.04.03
  7. On the Phenomenon of Bullshit Jobs: A Work Rant
    Graeber, David · Strike! Magazine, Issue 3, 2013.08.17
  8. EY Survey: AI-Driven Productivity Is Fueling Reinvestment Over Workforce Reductions
    EY · PR Newswire, 2025.12
  9. Why Your Headcount Strategy Matters More Than AI Downsizing
    Poitevin, Helen, and Nate Suda · Gartner, 2026.01
  10. Gartner Predicts Over 50% of Customer Service Organizations Will Double Their Technology Spend By 2028
    Gartner · Gartner, 2026.03
  11. Challenger, Gray & Christmas. 2025 Year-End Job Cut Report. Challenger, 2026.01
  12. Collaborative Intelligence: Humans and AI Are Joining Forces
    Wilson, H. James, and Paul R. Daugherty · Harvard Business Review 96, no. 4 (2018): 114–123
  13. Gates, Bill. Business @ the Speed of Thought. Warner Books, 1999
  14. DORA's Software Delivery Performance Metrics
    DORA (DevOps Research and Assessment) · dora.dev
  15. PR을 더 느리게 만들기 위한 고민
    카카오페이 기술 블로그, 2026.06
  16. How the Best CEOs Are Meeting the AI Moment
    Kutcher, Eric · The McKinsey Podcast, McKinsey & Company, 2026.01
  17. Why TCO Is More Important Than You Think
    Network World, 2007.08.30
  18. AI Agent Scaling Gap March 2026: Pilot to Production
    Digital Applied · Digital Applied, 2026.03
  19. Why Your AI Bill Exploded Between Pilot and Production
    SoftwareSeni, 2026.03.18
  20. Agent Harness Engineering — The Rise of the AI Control Plane
    Masood, Adnan · Medium, 2026.04
  21. 다음뉴스, 2026.05.07
    웹케시그룹·한컴·엔디에스·크라우드웍스·코오롱베니트 토큰 비용 관리
  22. The 7 Career-Making AI Decisions for CIOs in 2026
    Dataiku / Harris Poll · Dataiku, 2026.02
  23. AI Tokenomics: A CFO's Guide to Governing the AI P&L
    Smith, Tim, Amanda Nelson, Nicholas Merizzi, et al · Deloitte, 2026.04.22
  24. ModelOp. 2026 AI Governance Benchmark Report: The AI Portfolio Explosion. ModelOp, 2026.03
  25. Avoiding AI Pitfalls in 2026: Lessons Learned from Top 2025 Incidents
    ISACA · ISACA Now Blog, 2025.12.15
  26. 5 AI Operating Models That Enable Scalable Success
    Dataiku · Dataiku Blog
  27. AI Surf Day
    토스 테크 블로그, 2026.06.05
  28. AI Project Cost Breakdown
    Meta Intelligence · Meta Intelligence, 2026.02
  29. Bezos, Jeff. 2016 Letter to Amazon Shareholders
  30. 바이라인네트워크, 2023.11.07
    망 분리 규제 도입 경위
  31. World Economic Forum. Global Cybersecurity Outlook 2026. WEF, 2026.01
  32. 'Perfect is the Enemy of Good': The CISO's Role in Enterprise Security as a Business Enabler
    Mink, Jaron, et al · Proceedings of the 2025 CHI Conference (ACM, 2025)
  33. FortiGuard Labs. 2025 Global Threat Landscape Report. Fortinet, 2025.04
  34. FortiGuard Labs. 2026 Global Threat Landscape Report. Fortinet, 2026.04.30
  35. Microsoft. Microsoft Digital Defense Report 2025. Microsoft, 2025.10
  36. State of AI Cybersecurity 2026
    Darktrace · Darktrace, 2026.04
  37. 금융위원회 보도자료, 2026.04–05
  38. 세이프타임즈, 2026.06.16
  39. The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
    Chandy, Rajesh K., and Gerard J. Tellis · Journal of Marketing 64 (2000)
  40. Feathers, Michael. Working Effectively with Legacy Code. Prentice Hall, 2004
  41. Deloitte. Tech Trends 2026: The Agentic Reality Check. Deloitte Insights, 2026.02
  42. Lack of AI-Ready Data Puts AI Projects at Risk
    Gartner · Gartner, 2025.02.26
  43. 당근 테크 블로그, 2026.04
  44. Cloudera / Harvard Business Review Analytic Services. Taming the Complexity of AI Data Readiness. Cloudera, 2026.03.05
  45. Data Quality Is Not Being Prioritized on AI Projects
    Qlik / Wakefield Research · Qlik, 2025.03
  46. Karpathy, Andrej. Dwarkesh Patel 팟캐스트 인터뷰, 2025.10.17
  47. The WyCash Portfolio Management System
    Cunningham, Ward · OOPSLA '92, 1992
  48. Increasing Returns and the New World of Business
    Arthur, W. Brian · Harvard Business Review 74, no. 4 (1996): 100–109
  49. 우아한형제들 기술블로그, 2026.04.17
  50. Johann Wolfgang von Goethe, Wilhelm Meisters Wanderjahre (Stuttgart: Cotta, 1821), Book III

7장 · AI 혁신을 위해 무엇에 투자할 것인가?13건

  1. Technical Change and the Aggregate Production Function
    Solow, Robert M · Review of Economics and Statistics 39, no. 3 (1957): 312–320
  2. Meet ASKB: Bloomberg Introduces Agentic AI to the Bloomberg Terminal
    Bloomberg · Bloomberg LP, 2026.03
  3. Bloomberg Unveils ASKB Roadmap for Clients to Augment their Investment Process with Agentic AI
    Bloomberg · Bloomberg Professional Services, 2026.04.16
  4. Helmer, Hamilton. 7 Powers: The Foundations of Business Strategy. Deep Strategy LLC, 2016
  5. Toyota Production System
    Lean Enterprise Institute · Lean.org Lexicon
  6. Amazon Announces AI-Powered Innovations in Delivery, Demand Forecasting, and Robotics
    Amazon · About Amazon, 2025.06
  7. Moravec, Hans. Mind Children: The Future of Robot and Human Intelligence. Harvard University Press, 1988
  8. Carl von Clausewitz, Vom Kriege (Berlin: Dümmlers Verlag, 1832), Book VI
  9. Asset Stock Accumulation and Sustainability of Competitive Advantage
    Dierickx, Ingemar, and Karel Cool · Management Science 35, no. 12 (1989): 1504–1511
  10. The GenAI Divide: State of AI in Business 2025
    Challapally, Aditya, Chris Pease, Ramesh Raskar, and Pradyumna Chari · MIT Project NANDA, 2025.07
  11. Generative AI Shows Rapid Growth but Yields Mixed Results
    S&P Global Market Intelligence · S&P Global, 2025.10
  12. Visa Announces New AI, Stablecoin and Token Innovations to Power Intelligent, Programmable Commerce at Visa Payments Forum
    Visa · Visa, 2026.06
  13. Giuseppe Tomasi di Lampedusa, Il Gattopardo (Milano: Feltrinelli, 1958)

8장 · 전통 기업을 위한 AI 혁신 10계명30건

  1. Crawling, Walking, and Running
    Cortright, Edgar M., ed. Apollo Expeditions to the Moon. NASA SP-350. NASA, 1975, Chapter 3.4
  2. Housel, Morgan. The Psychology of Money. Harriman House, 2020
  3. Founder Mode
    Graham, Paul · 2024.09.01
  4. Rumelt, Richard P. Good Strategy Bad Strategy: The Difference and Why It Matters. Crown Business, 2011
  5. Ford Rehires 'Gray Beard' Engineers After AI Falls Short
    TechCrunch, 2026.06
  6. The AI Revolution in Software Development
    McKinsey & Company · McKinsey, 2026.04
  7. Choco Automates Food Distribution with AI Agents
    OpenAI · OpenAI, 2026.04
  8. How StrongDM's AI Team Build Serious Software Without Even Looking at the Code
    Willison, Simon · simonwillison.net, 2026.02.07
  9. Broken Windows: The Police and Neighborhood Safety
    Wilson, James Q., and George L. Kelling · The Atlantic Monthly 249, no. 3 (1982): 29–38
  10. Hunt, Andrew, and David Thomas. The Pragmatic Programmer: From Journeyman to Master. Addison-Wesley, 1999
  11. Reengineering Work: Don't Automate, Obliterate
    Hammer, Michael · Harvard Business Review, 1990.07
  12. Rummler, Geary A., and Alan P. Brache. Improving Performance: How to Manage the White Space on the Organization Chart. Jossey-Bass, 1990
  13. Rocket Science, Entrepreneur-Style
    The Fabricator, 2008.11
  14. Introducing the Model Context Protocol
    Anthropic · Anthropic News, 2024.11.25
  15. The Self-Driving Company
    Masad, Amjad · X, 2026.07
  16. Capturing the Upside
    Christensen, Clayton · Open Source Business Conference, 2004 (transcribed by Horace Dediu, Asymco, 2014.06.23)
  17. Machines of Loving Grace: How AI Could Transform the World for the Better
    Amodei, Dario · darioamodei.com, 2024.10
  18. AI Agent Spots Fraud in Real Time
    Commonwealth Bank of Australia · CommBank Newsroom, 2026.04
  19. Anthropic Just Launched Claude Design
    David, Emilia · VentureBeat, 2026.04
  20. Case Study: Geospace Leverages Allganize Gen AI Platform to Preserve Institutional Knowledge and Drive Productivity
    Allganize · Allganize, 2026.01
  21. How We Built Our Knowledge Base
    Cerebras · Cerebras, 2026.07
  22. End-to-End Arguments in System Design
    Saltzer, J. H., D. P. Reed, and D. D. Clark · ACM Transactions on Computer Systems 2, no. 4 (1984): 277–288. (1981년 ICDCS 발표)
  23. Effective Context Engineering for AI Agents
    Anthropic Applied AI Team · Anthropic Engineering Blog, 2025.09.29
  24. The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox
    David, Paul A · American Economic Review 80, no. 2 (1990): 355–361
  25. Taco Bell Rethinks Future of Voice AI at the Drive-Through
    Bousquette, Isabelle · The Wall Street Journal, 2025.08.28
  26. Polanyi, Michael. The Tacit Dimension. Doubleday, 1966 (University of Chicago Press, 2009)
  27. Customer Story: Novo Nordisk
    Anthropic · Claude, 2025
  28. Sankar, Shyam (Palantir). Forward Deployed Engineer Model, 2006~. (Aki Jain, Stanford SV-USG Interview, 2025)
  29. BBVA and OpenAI Collaborate to Transform Global Banking
    OpenAI, 2025.12.12
  30. W. Edwards Deming, Four-Day Seminar, Phoenix, Arizona, February 1993 (The W. Edwards Deming Institute)

부록 1 · 전통 기업을 위한 AI 혁신 '180일 플랜'7건

  1. Reflexive AI Usage Is Now a Baseline Expectation at Shopify
    Lütke, Tobi (Shopify) · (내부 메모, 2025.03.20; 2025.04.07 X 공개)
  2. Why Moderna Merged HR and IT to Better 'Architect the Flow of Work'
    UNLEASH · 2025.06.27
  3. Agents for Financial Services
    Anthropic · Anthropic, 2026.05
  4. Trustworthy Agents in Practice
    Anthropic · Anthropic, 2026.04
  5. Support Guides for Compliance with the AI Act Published
    AESIA · Agencia Española de Supervisión de la Inteligencia Artificial, 2025.12
  6. The Productivity J-Curve: How Intangibles Complement General Purpose Technologies
    Brynjolfsson, Erik, Daniel Rock, and Chad Syverson · NBER Working Paper No. 25148, 2018.10
  7. AI Tokenomics: A CFO's Guide to Governing the AI P&L
    Smith, Tim, Amanda Nelson, Nicholas Merizzi, et al · Deloitte, 2026.04.22

부록 2 · 전통 기업을 위한 AI 혁신 '인재와 조직 철학'10건

  1. 무신사 뉴스룸, 2026.03.30
  2. People Systematically Overlook Subtractive Changes
    Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz · Nature 592 (2021): 258–261
  3. Music Producer Rick Rubin: The 60 Minutes Interview
    Rubin, Rick · (with Anderson Cooper). 60 Minutes, CBS News, 2023.01.15
  4. Kill the Slop: Announcing Our Investment in Taste
    Amplify Partners · 2026.06
  5. Nolan, Christopher, dir. Interstellar. Paramount Pictures / Warner Bros., 2014
  6. Awards
    Nokia Bell Labs · Nokia Bell Labs
  7. Solo Founders Report 2025
    Carta · Carta, 2025.12
  8. The Nature of the Firm
    Coase, Ronald H · Economica 4, no. 16 (1937): 386–405
  9. The Prize in Economic Sciences 2016: Oliver Hart and Bengt Holmström — Contract Theory
    The Royal Swedish Academy of Sciences · Press release, 2016.10.10
  10. Mark Zuckerberg's AI Recruiting Spree Hits a Wall at Thinking Machines
    Knight, Will · Wired, 2025.07

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